Nielsen IAG Top 10 Most-Recalled In-Program Placements: Summer Series

July 13 to Aug. 16, 2009

Published: August 21, 2009

Rank	Brand	In-Program Placement Description	Program Airing Info	Recall Index
1	Coinstar	Contestants use a coin counting machine in a challenge	Big Brother 11 (CBS, Jul 21)	228
2	Kodak	Host and winner mention that they are in the Kodak Theatre	So You Think You Can Dance (Fox, Aug 6)	201
3	AT&T	Sponsor of phone and text voting for contestants	America's Got Talent (NBC, Aug 11)	177
4	Orville Redenbacher's	Sponsor of "Orville Lounge" showing backstage footage of contestants	America's Got Talent (NBC, Aug 5)	176
5	Orville Redenbacher's	Sponsor of "Orville Lounge" showing backstage footage of contestants	America's Got Talent (NBC, Aug 12)	173
6	Ginsu	Show producer mentions a knife, and the name is seen in subtitle	I Survived a Japanese Game Show (ABC, Jul 15)	173
7	Blackberry	Pete Peterkin as President Obama pretends to take call from Snoop Dogg	America's Got Talent (NBC, Aug 12)	170
8	AT&T	Sponsor of phone and text voting for contestants	America's Got Talent (NBC, Aug 4)	158
9	Hot Tamales	Candy box appears on a sign in the audience for Kayla	So You Think You Can Dance (Fox, Jul 29)	140
10	MySpace	Social network site is credited throughout the episode as the audition sponsor	America's Got Talent (NBC, Jul 21)	136
Source: Nielsen IAG In-Program Performance Data (www.nielseniag.com) The Nielsen IAG Top 10 Most Recalled In-Program Placements focuses on brand/product placements occurring in summer series on the broadcast networks during the July 13 to August 16 period. The Recall Score is the percentage of television viewers who can recall within 24 hours the brand/product of an In-Program placement they were exposed to during the normal course of viewing reality shows. These scores are then indexed against the mean score for all placements occurring in this genre during the time period (Recall Index). 100 equals average. Note: For this analysis, In-Program placements were only considered if the occurrence had visual elements (i.e., was "seen" on-screen) or both visual and auditory elements (i.e., was both "seen" and "mentioned"). Only first-run episodes were considered. Both planned and incidental exposures were included.